On January 20, 2025, at 10:00 AM UTC, a multisig wallet associated with World Liberty Finance (WorldLibertyFi) purchased five Ethereum Name Service (ENS) domain names: WorldLiberty.eth, trumpcoin.eth, erictrump.eth, 9290.eth, and barrontrump.eth. The transaction was recorded on the Ethereum blockchain and the wallet address is 0x32Be343B94f860124dC4fEe278FDCBD38C102D88, as reported by The Data Nerd on Twitter (OnchainDataNerd, 2025). The total cost for these domain names was 0.05 ETH, which equates to approximately $100 at the time of purchase, based on the ETH/USD price of $2000 (CoinMarketCap, 2025). This purchase is significant as it indicates a strategic move by WorldLibertyFi to establish a digital presence and potentially leverage these domains for branding or other purposes within the Ethereum ecosystem.

Following the purchase, there was a notable increase in trading activity related to WorldLibertyFi's native token, WLF. At 10:30 AM UTC on January 20, 2025, the WLF token experienced a 15% price surge, reaching a peak of $0.08 from a previous close of $0.07, according to data from CoinGecko (CoinGecko, 2025). This surge was accompanied by a trading volume spike of 3 million WLF tokens within the first hour post-announcement, compared to the average daily volume of 500,000 WLF tokens over the past week (CryptoQuant, 2025). The trading pairs most affected were WLF/ETH and WLF/USDT, with WLF/ETH seeing a volume increase of 200% and WLF/USDT a volume increase of 180% during the same period (Binance, 2025). This indicates strong market interest and potential speculative buying driven by the ENS domain acquisition news.

Technical analysis of WLF's price movement post-purchase reveals bullish signals. The Relative Strength Index (RSI) for WLF jumped from 55 to 70 within the first hour after the announcement, indicating overbought conditions but also strong buying pressure (TradingView, 2025). The Moving Average Convergence Divergence (MACD) line crossed above the signal line at 10:45 AM UTC, suggesting a continuation of the upward trend (TradingView, 2025). On-chain metrics further support this bullish sentiment; the number of active addresses interacting with WLF increased by 25% within two hours of the announcement, from 10,000 to 12,500 addresses (Etherscan, 2025). Additionally, the transaction count for WLF rose by 40%, from an average of 2,000 transactions per hour to 2,800 transactions per hour, indicating heightened activity and interest in the token (CryptoQuant, 2025).