USELESS Coin Rallies on 'Useless' Narrative as PEPE Slides Amid Fading Hype

In a striking contrast of fortunes within the volatile memecoin sector, a new token ironically named USELESS has surged to a valuation approaching $90 million by embracing its own perceived lack of utility. This surge occurs as Pepe (PEPE), a former high-flyer, experiences a significant downturn, sliding nearly 5% as trader attention shifts. The USELESS token leverages the cynical view that many hold toward memecoins, turning the "useless" label into a powerful, self-aware marketing tool. Its official platforms openly mock the speculative nature of the crypto space, creating a cult-like following that thrives on the irony. This meta-narrative suggests that if all memecoins are fundamentally without utility, the one that is honest about it is the most authentic of all. This unique positioning has resonated in a market often saturated with grandiose promises, allowing USELESS to carve out a significant niche.

The Pure Memecoin Play: USELESS Valuation and Strategy

Unlike established memecoins like Dogecoin (DOGE), Shiba Inu (SHIB), or even PEPE, USELESS lacks an animal mascot or a widely recognized meme figurehead, instead featuring a simple, community-designed golden coin with a chiseled "U." This minimalist approach reinforces its core message: its value is derived purely from the collective belief and speculative interest of its followers. This sentiment is exemplified by one of its most prominent backers, a trader known as Unipcs, who famously turned a small investment into a multi-million dollar BONK futures profit. He invested $382,000 into USELESS during its early days, acquiring 28 million tokens. At its peak, this position was valued at over $2.3 million. According to a statement from Unipcs, "Every memecoin is technically useless... yet here we are, with one actually called USELESS leading the pack." He argues that compared to the multi-billion dollar market caps of other "useless" coins like PEPE at $4.4 billion and Dogecoin at $26 billion, USELESS is fundamentally undervalued, presenting a high-risk but potentially high-reward opportunity based on narrative strength alone. The trading flywheel is simple: the more the price climbs, the more absurd and attention-grabbing the phenomenon becomes, fueling further buying pressure.

PEPE's Downturn and Broader Market Rotation

While USELESS captures speculative interest, PEPE is struggling to maintain momentum. The token fell 4.7% over the past 24 hours to trade at $0.000009499, continuing a downtrend marked by intense selling pressure. The hype that once surrounded PEPE, bolstered by a brief nod from Elon Musk on April 9 when he changed his profile picture, has largely dissipated. This decline is not happening in a vacuum; it reflects a broader market rotation where capital is flowing from smaller, riskier altcoins back into Bitcoin (BTC). Bitcoin's market dominance has now climbed above 65%, a level not seen in over two years, signaling a flight to relative safety among crypto investors. This risk-off sentiment disproportionately affects high-beta assets like PEPE, which thrive on market exuberance but suffer heavily during periods of uncertainty.

PEPE Technical Analysis: Key Levels to Watch

A closer look at the technicals for the PEPE/USD pair reveals significant volatility. Between June 25 at 09:00 UTC and June 26 at 08:00 UTC, the token traded within a wide 16.1% range, moving from a high of $0.00001017 down to $0.00000940. A formidable resistance level has formed at $0.00001013, a price point that triggered heavy selling between 14:00 and 16:00 UTC on June 25. On the downside, a short-term support zone has emerged in the $0.00000946–$0.00000950 range, where the price found temporary footing on moderate volume. A notable event occurred on June 26 at 07:17 UTC, when a volume spike of 91.9 trillion PEPE units coincided with a brief 3.1% rally. However, this upward move was quickly erased by profit-taking, with prices slipping 0.9% in the final hour of the analysis window. PEPE's inability to sustain rallies above key resistance points to persistent seller dominance and underscores the broader rotation away from memecoins. Its future trajectory now heavily depends on a market-wide sentiment shift back toward riskier assets.