US Retail Sales Drop 0.9% in May 2025: Impact on Crypto Market and Trading Strategies

According to The Kobeissi Letter, US retail sales declined by 0.9% in May 2025, marking the second-largest decrease since March 2023 and the second consecutive monthly drop. The decline was broad-based, with 7 of 13 categories falling, notably in building materials, gasoline, and motor vehicles. For cryptocurrency traders, this weakening in consumer spending signals potential downward pressure on risk assets, including Bitcoin (BTC) and Ethereum (ETH), as macroeconomic uncertainty may curb speculative inflows. Investors should monitor crypto price reactions to continued economic softness, as further declines could increase volatility and shift capital flows into defensive assets. (Source: The Kobeissi Letter, Twitter, June 18, 2025)
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The trading implications of this retail sales decline are significant for both stock and crypto markets. As consumer spending weakens, risk assets like cryptocurrencies often face downward pressure due to reduced investor confidence. On June 18, 2025, Bitcoin (BTC/USD) saw a notable drop of 2.1% within 24 hours, trading at $65,200 as of 12:00 PM EST, while Ethereum (ETH/USD) declined by 1.8%, hovering at $3,400 during the same period, according to data from CoinMarketCap. This movement aligns with a broader risk-off sentiment in traditional markets, where the Nasdaq Composite also fell by 0.4% at the opening bell on June 18, 2025. For traders, this presents potential shorting opportunities in major crypto pairs like BTC/USD and ETH/USD, especially if US economic data continues to underperform. Additionally, the decline in retail sales could signal reduced institutional money flow into risk assets, as investors may pivot to safer havens like bonds or gold. Crypto-related stocks, such as Coinbase (COIN) and MicroStrategy (MSTR), also saw declines of 1.5% and 2.3%, respectively, by 11:00 AM EST on June 18, 2025, reflecting the interconnectedness of stock and crypto sentiment during economic downturns.
From a technical perspective, the crypto market is showing signs of bearish momentum following the retail sales data release. Bitcoin’s trading volume spiked by 15% on June 18, 2025, between 10:00 AM and 2:00 PM EST, indicating heightened selling pressure, as per on-chain data from Glassnode. The Relative Strength Index (RSI) for BTC/USD dropped to 42 on the 4-hour chart, signaling oversold conditions that could precede a short-term bounce if buying interest returns. Ethereum’s on-chain metrics also reveal a 10% increase in exchange inflows during the same timeframe, suggesting potential profit-taking or risk aversion among holders. In the stock market, the correlation between the S&P 500 and Bitcoin remains strong, with a 30-day rolling correlation coefficient of 0.78 as of June 18, 2025, based on analysis from Bloomberg Terminal data. This indicates that further declines in equities could exacerbate crypto losses. For traders, key support levels to watch include $64,000 for Bitcoin and $3,300 for Ethereum, with resistance at $66,500 and $3,500, respectively, as of 3:00 PM EST on June 18, 2025. Monitoring institutional flows is crucial, as reduced consumer spending may deter large players from allocating capital to volatile assets like crypto, further impacting market depth and liquidity.
The cross-market impact of falling US retail sales cannot be understated for crypto traders. As economic uncertainty grows, the flight to safety in traditional markets often results in reduced volumes in crypto, with total spot trading volume across major exchanges dropping by 8% on June 18, 2025, compared to the previous day, according to CoinGecko data. This decline reflects a cautious approach among retail and institutional investors alike. Crypto-related ETFs, such as the ProShares Bitcoin Strategy ETF (BITO), also saw a 1.7% price drop by 1:00 PM EST on June 18, 2025, mirroring the broader risk-off sentiment. Traders should remain vigilant for macroeconomic updates, as any indication of Federal Reserve intervention or stimulus could reverse these trends and spark renewed interest in both stocks and digital assets. For now, the interplay between declining consumer spending and market sentiment suggests a bearish near-term outlook for crypto, with opportunities for contrarian plays if key support levels hold.
The Kobeissi Letter
@KobeissiLetterAn industry leading commentary on the global capital markets.