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Tron Inc (SRM) Secures $100M TRX Token Deal, Justin Sun's Father Gains Control; TRX Price Dips 2.5% | Flash News Detail | Blockchain.News
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7/3/2025 2:39:29 PM

Tron Inc (SRM) Secures $100M TRX Token Deal, Justin Sun's Father Gains Control; TRX Price Dips 2.5%

Tron Inc (SRM) Secures $100M TRX Token Deal, Justin Sun's Father Gains Control; TRX Price Dips 2.5%

According to @justinsuntron, a $100 million private investment in public equity (PIPE) deal, paid entirely in Tron's TRX tokens, has given Justin Sun’s father, Weike Sun, board control of SRM Entertainment, a public company being renamed to Tron Inc. A recent SEC filing revealed that Weike Sun was appointed chairman, with other Tron-affiliated executives also joining the board. Despite the deal's structure, Tron DAO strategic adviser Zhihong Liu stated the DAO has no direct investment or formal role. A key strategic move for traders to watch is Tron Inc.'s plan to buy and hold up to $210 million in TRX, mirroring MicroStrategy's Bitcoin treasury strategy, as reported by the Financial Times. Following the news, SRM Entertainment's stock fell 15% to $7.73, while the TRX token declined 2.5% to $0.27.

Source

Analysis

A complex and ambitious maneuver bridging traditional finance with the crypto world has sent ripples through the market, directly impacting the price of Tron's TRX token and a publicly traded company. According to a Securities and Exchange Commission (SEC) filing posted Monday night, a deal has been structured to give Justin Sun’s father, Weike Sun, board control of SRM Entertainment, a Nevada-based public company set to be renamed Tron Inc. The market’s immediate reaction was one of sharp skepticism. As trading closed in New York, SRM’s stock price plunged by 15% to $7.73. Simultaneously, the TRX token, which is at the heart of the transaction, experienced a notable downturn, falling 2.5% to trade at approximately $0.27. This negative price action occurred even as the broader crypto market saw milder declines, with Bitcoin (BTC) down around 0.6% and Ethereum (ETH) down about 1.9%, suggesting the news was a specific headwind for TRX and its associated entities.



Unpacking the $100 Million TRX-Fueled Deal


The core of this strategic play is a $100 million private investment in public equity (PIPE) deal, uniquely paid for entirely with TRX tokens. The SEC filing meticulously details how an investment vehicle owned by Weike Sun acquired 100,000 shares of SRM Series B preferred stock. These shares are convertible into a substantial 200 million common shares. Furthermore, the deal included 220 million warrants with a strike price of $0.50, presenting a significant potential for future share dilution that likely spooked investors and contributed to the stock's decline. This structure effectively gives the Sun family and Tron-aligned figures significant influence over a U.S. listed company, a rare feat in the crypto industry. The goal, as reported by the Financial Times, is for the newly christened Tron Inc. to emulate MicroStrategy's strategy by acquiring and holding up to $210 million worth of TRX for its corporate treasury, aiming to create long-term value and demand for the token.



Governance Shifts to Align with Tron Ecosystem


The deal's implications extend deep into corporate governance. Weike Sun was appointed chairman of the board. He is joined by key figures from the Tron ecosystem, including Zhihong Liu (Steve Liu), a strategic adviser to Tron DAO and CEO of stablecoin issuer Techteryx, and Zi Yang, a senior executive at Tronscan. Both have been appointed to the board’s critical audit, compensation, and nominating committees. Interestingly, despite the clear alignment, Steve Liu clarified that the Tron DAO itself has no direct investment or formal role in the SRM transaction, framing it as a personal venture of the senior Sun. The DAO is not mentioned in the 8K filing. This creates a nuanced situation where influence is exerted through personnel and shared vision rather than direct contractual obligation, a move that traders and regulators will be watching closely. The transaction was arranged by Dominari Securities, a brokerage with notable advisory board members, which received a $50,000 fee for its services.



Trading Implications and Market Sentiment


For traders, this development presents a complex mix of opportunities and risks. The immediate 15% drop in SRM stock to $7.73 reflects market anxiety over the unconventional nature of the deal and the potential for massive share dilution from the 220 million warrants exercisable at just $0.50. While the long-term vision is to bolster the TRX ecosystem, the short-term impact has been negative. The 2.5% drop in TRX to $0.27, underperforming majors like BTC and ETH, indicates that the market is not yet convinced. Traders should monitor TRX for key support levels, as sustained selling pressure could push it lower. Conversely, if Tron Inc. begins its announced treasury purchases, it could create significant buy-side demand. The critical question is whether the market will view this as a legitimate, value-accretive strategy or a convoluted attempt to prop up an ecosystem asset via the public markets. The interplay between SRM's stock performance and the TRX token price will be a key indicator of market sentiment in the coming weeks and months, offering a unique cross-market trading narrative.

Justin Sun 孙宇晨

@justinsuntron

Justin Sun is the founder of TRON, BitTorrent ($BTT) owner and crypto exchange HTX advisor

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