According to Bobby Ong, CoinGecko has introduced a self-serve advertising platform aimed at crypto projects seeking direct access to CoinGecko's user base. This product improvement is designed to offer high-performance marketing solutions, enhancing project visibility and user engagement. For traders, this move is significant as it may increase the exposure and trading volume of listed tokens, potentially impacting price volatility and liquidity on CoinGecko-tracked exchanges (source: Bobby Ong on Twitter, May 16, 2025).