A significant shift in the Bitcoin accumulation landscape is underway, with publicly traded companies now outpacing U.S. exchange-traded funds (ETFs) in acquiring BTC for the third consecutive quarter. This trend underscores a deepening commitment from the corporate world to integrate Bitcoin into their treasury strategies, signaling a powerful long-term validation of the asset class. According to a report from CNBC citing data from BitcoinTreasuries.net, corporations amplified their Bitcoin holdings by an impressive 18% during the three months ending June 30, adding approximately 131,000 BTC to their balance sheets. In contrast, Bitcoin ETFs saw their holdings grow by a more modest 8%, an increase of about 111,000 BTC. While ETFs still command the largest aggregate holdings with over 1.4 million BTC, representing about 6.8% of the total capped supply, the momentum has clearly swung in favor of direct corporate acquisition. This pattern has persisted for some time; the last period where ETFs outpaced corporate buying was reportedly in the third quarter of 2024. The trend continued into April 2025, where corporations grew their BTC stashes by 4%, doubling the 2% growth seen in ETFs during the same month, as per CNBC.

Green Minerals Goes Big on Bitcoin Treasury

Exemplifying this growing corporate trend, Green Minerals (GEM), a Norwegian deep-sea mining company, recently made headlines with its ambitious Bitcoin treasury strategy. The Oslo-listed firm announced its intention to allocate up to $1.2 billion to Bitcoin and promptly made its first purchase of four BTC for approximately 4.25 million Norwegian kroner ($420,000), which translates to a purchase price of around $105,000 per BTC. In a statement on Monday, Executive Chairman Ståle Rodahl articulated the move as a strategic hedge against persistent inflation and the debasement of fiat currencies, highlighting Bitcoin's "decentralized, non-inflationary properties." This addition places Green Minerals among a rapidly growing cohort of over 245 public companies holding BTC, a figure that has swelled by 13% in the last month alone, with their collective holdings now valued at over $88 billion. Interestingly, the immediate market reaction to Green Minerals' announcement was sharply negative, with the company's stock (GEM) plummeting nearly 20% on Tuesday. This divergence between the stock market's short-term sentiment and the company's long-term conviction in Bitcoin presents a fascinating dynamic for traders to analyze.

BTC Price Analysis and Trading Opportunities

Despite the bullish long-term narrative of corporate adoption, the immediate price action for Bitcoin shows signs of consolidation and minor bearish pressure. The BTC/USDT pair is currently trading around $107,945, reflecting a 0.85% decline over the past 24 hours. The price has been oscillating within a tight range, with a 24-hour high of $109,656 and a low of $107,892. This price action suggests that the market is currently absorbing recent gains and potentially establishing a new support level. The consistent corporate buying detailed in reports could act as a significant floor, with any dips below key psychological levels like $105,000 potentially being met with strong institutional bids, as exemplified by Green Minerals' own entry point. For traders, this creates a scenario where short-term volatility could present long-term accumulation opportunities. The immediate resistance to watch is the recent high near $109,700, while a break below the $107,800 low could signal a deeper, albeit likely temporary, correction.

Looking at the broader market, the ETH/BTC pair offers insights into relative strength. Currently trading at 0.02349 BTC, the pair is up a modest 0.55%, indicating that Ethereum is holding its ground slightly better than Bitcoin in the immediate short term. This could signal a potential, albeit minor, rotation of capital into major altcoins. Other altcoins show a mixed but intriguing picture. Avalanche (AVAX) is a clear outperformer, with the AVAX/BTC pair surging by an impressive 6.73% to 0.00022670 BTC on significant volume. This suggests strong momentum and project-specific catalysts driving interest in AVAX. Conversely, Solana (SOL) shows slight weakness against Bitcoin, with the SOL/BTC pair down 0.27%. Other pairs with notable volume include LINK/BTC, up 1.01%, and DOGE/BTC, up 1.83%, indicating continued speculative and utility-driven interest across the altcoin spectrum. Traders should monitor these cross-pairs closely, as sustained outperformance in assets like AVAX could signal the next wave of market leadership, even as Bitcoin consolidates under the quiet but powerful influence of corporate treasury accumulation.