According to Cas Abbé, the AVA Foundation has launched the AVA SMART PROGRAM, a loyalty initiative offering tangible rewards in cryptocurrencies such as $AVA and $BTC, addressing common issues in traditional loyalty programs like expiring points and devalued perks. This program is designed to provide real, non-restrictive rewards, which can potentially increase user engagement and adoption of cryptocurrencies for travel and other services. [Source: Cas Abbé on Twitter]