Figma's $100M Bitcoin Bet Signals New Corporate Trend as BTC Price Stalls Amid Whale Distribution

According to @FarsideUK, a significant bullish signal for Bitcoin (BTC) has emerged from design software company Figma, which disclosed $70 million in Bitcoin ETF exposure and board approval to acquire $30 million in spot BTC ahead of its IPO. Bitcoin venture capitalist Marty Bent highlights this as a major endorsement from a profitable, non-crypto-native company. Despite this positive corporate adoption and consistent spot ETF inflows totaling $3.9 billion, BTC's price has entered a consolidation phase, marking its weakest monthly growth in a year. This price stagnation is attributed to heavy selling pressure from long-term holders, which analyst James Check estimated peaked at 40,000 BTC per day. However, Check notes the market's ability to absorb this selling while remaining above $107,000 is a sign of underlying strength. On-chain data from Glassnode confirms this dynamic, showing net distribution from whales (10,000+ BTC wallets) and smaller holders, contrasting with accumulation by mid-sized entities.
SourceAnalysis
Bitcoin's Tug-of-War: Corporate Adoption Meets Whale Selling Pressure
The Bitcoin (BTC) market is currently locked in a fascinating state of consolidation, frustrating bulls who see a constant stream of positive adoption news. Despite spot Bitcoin ETFs registering another $3.9 billion in net inflows and groundbreaking corporate treasury strategies coming to light, BTC's price has struggled to find upward momentum. As of the latest trading sessions, the BTC/USDT pair has been oscillating in a tight range, moving between a 24-hour low of $108,131.79 and a high of $109,300.00. This price action has resulted in BTC being on track for its weakest monthly gain since last July, up only around 2%. This apparent paradox highlights a deep market conflict: a powerful undercurrent of institutional buying is being met head-on by significant selling pressure from long-term holders, creating a tense equilibrium that traders must navigate carefully.
A New Era of Corporate Treasury: The Figma Signal
A significant development that underscores the growing maturity of Bitcoin as a treasury asset came from an unexpected source: collaborative design software giant Figma. In its recent IPO filing, the company, which is used by 95% of Fortune 500 companies and boasts $871 million in trailing twelve-month revenue, disclosed a substantial $70 million exposure to Bitcoin ETFs and board approval to purchase an additional $30 million in spot BTC. Marty Bent, founder of TFTC and managing partner at Ten31, highlighted the importance of this move. He noted that unlike other companies announcing BTC strategies, Figma is an incredibly well-run, profitable enterprise with a beloved product. This isn't a speculative play; it's a calculated treasury decision by a Silicon Valley darling. Bent suggests this is a watershed moment, predicting that as more successful private companies go public and reveal similar BTC holdings, it will become "table stakes" for startups and established firms alike to have Bitcoin on their balance sheets. This trend represents a powerful, long-term structural demand for BTC that is fundamentally different from previous market cycles.
The Hidden Headwind: On-Chain Data Reveals Major Profit-Taking
While the corporate adoption narrative is overwhelmingly bullish, it doesn't tell the whole story. The primary reason for Bitcoin's price stagnation is the relentless selling pressure from long-term holders who are sitting on massive unrealized profits. According to analysis by James Check, this selling peaked at a staggering 40,000 BTC per day. The fact that the market could absorb such immense distribution without a catastrophic price collapse, instead holding firm above the $107,000 level, is viewed by many analysts as a sign of incredible underlying strength and demand. This perspective is corroborated by on-chain data from Glassnode. Their "Accumulation Trend Score" metric shows a clear divergence in market behavior. Whales, or entities holding over 10,000 BTC, are currently in a slight distribution phase, as are smaller retail holders. Meanwhile, the cohort holding between 10 and 10,000 BTC is opportunistically accumulating, creating the choppy, sideways price action we are witnessing. This data paints a picture of a market digesting historic gains, a necessary process before the next major leg up.
Trading Opportunities in a Consolidating Market
This consolidation phase, as described in Glassnode's latest “Week On-Chain” report, is a natural market cooldown. With realized profits in this cycle hitting $650 billion, significant profit-taking was inevitable. For traders, this sideways movement in Bitcoin opens up opportunities elsewhere. While BTC/USD hovers around $108,588, several altcoin pairs are showing notable strength. The ETH/BTC pair, for instance, has climbed 1.9% to 0.02403, indicating Ethereum is outperforming Bitcoin in the short term. Even more impressively, the AVAX/BTC pair has surged by over 6.7% to 0.00022670, signaling strong momentum for Avalanche. Solana is also showing resilience, with the SOL/BTC pair ticking up 0.57% to 0.00140820. This suggests that capital may be rotating from a consolidating Bitcoin into large-cap altcoins as traders hunt for alpha. Key levels for Bitcoin traders to watch are the support zone around the 24-hour low of $108,100 and resistance at the recent high near $109,300. A decisive break in either direction could signal the end of this consolidation period, but for now, the battle between new buyers and old sellers continues to define the market.
Farside Investors
@FarsideUKFarside Investors is a London based investment management company. Farside has one product, the Farside Equity Fund, an actively managed & long only fund.