According to Camilla McFarland (@camillionaire_m), many crypto protocols struggle to gain user adoption because they undervalue the importance of marketing, leading to a lack of awareness among traders and investors (Source: Twitter, June 3, 2025). For cryptocurrency projects, strategic marketing and community outreach remain critical to drive liquidity, increase trading volumes, and ensure protocol relevance in competitive DeFi markets. Traders should monitor protocols with active marketing campaigns, as these are more likely to attract liquidity and user engagement, potentially impacting token price and market dynamics.