According to @blockbeatsnews, centralized exchanges (CEX) are increasingly sponsoring sports events and public welfare activities despite the lack of immediate measurable returns. This strategy contrasts with promo campaigns focused on instant conversions and short-term ROI such as user acquisition, inflow, and trading volume. The report highlights that CEXs prioritize long-term brand value and emotional connection, aiming to build sustainable brand effect. For crypto traders, this suggests major exchanges are betting on trust and recognition to drive future user loyalty and trading activity, which may indirectly support sustained market growth and user retention over time (Source: BlockBeats, 2024-06-20).