The trend of corporations adding Bitcoin (BTC) to their balance sheets, a strategy famously pioneered by Michael Saylor, saw a unique new participant on Thursday, even as the broader financial advisory world remains largely on the sidelines. Lingerie Fighting Championships (BOTY), a women's MMA league based in Las Vegas, announced its intention to follow the corporate BTC playbook. The firm plans to acquire an initial $230,000 worth of Bitcoin within the next 30 days, with a larger goal of accumulating up to $2 million over the coming six months. This strategic treasury decision aligns with the company's international expansion, marked by its upcoming, sold-out events in the United Kingdom this July.

While the company's press release did not detail the rationale, CEO Shaun Donnelly provided insight in comments shared on June 26. He expressed a strong belief that "bitcoin has lots of potential to grow to levels never seen before and we wanted to get in while we still can." He compared the move to investing in real estate, suggesting that even a small stake is better than being left out of the market entirely. This approach, converting cash holdings to BTC while continuing core business operations, mirrors the strategy employed by major corporations like Tesla, rather than pivoting entirely to become a Bitcoin-focused entity. This move, though small in dollar terms, signifies the widening appeal of Bitcoin as a corporate treasury asset beyond the tech and finance sectors.

Corporate Bitcoin Treasuries Expand as Financial Advisors Lag Behind

In stark contrast to the proactive, if niche, adoption by firms like LFC, the majority of U.S. financial advisors remain hesitant to recommend cryptocurrency allocations to their clients. This is nearly a year and a half after the launch of spot Bitcoin ETFs. According to Gerry O’Shea, head of global market insights at crypto asset manager Hashdex, the overwhelming majority of advisors are still in an educational phase. He notes that while a small subset has been proactive, most are moving slowly through the due diligence process. The conversation has evolved from basic questions about what Bitcoin is to more sophisticated portfolio construction inquiries, such as whether BTC should be treated as an equity alternative or a replacement for gold. This indicates a slow but steady maturation in how the traditional finance sector perceives digital assets.

The Great Divide: Advisor Hesitation and Key Concerns

The primary barrier to wider adoption by financial advisors is Bitcoin's notorious volatility. For advisors accustomed to managing risk, the asset's history of sharp declines can be difficult to reconcile within a traditional portfolio. For instance, recent market data shows the BTCUSDT pair trading between a 24-hour high of $108,746.16 and a low of $107,264.24, a swing of over $1,500 that exemplifies the daily fluctuations advisors must consider. O'Shea identified two other major concerns: energy consumption and criminality. While the narrative around Bitcoin mining's energy use is shifting towards its potential to support renewable energy projects, it remains a talking point. Similarly, the perception of Bitcoin's use in illicit activities persists as a concern, despite data showing such use is a small fraction of total transactions.

Beyond Bitcoin: The Growing Interest in ETH and SOL

Looking ahead, O'Shea predicts that two main themes will dominate the digital asset space in 2025: Bitcoin and stablecoins. While direct investment in the stablecoin market isn't straightforward, he points to the underlying infrastructure platforms like Ethereum (ETH) and Solana (SOL) as compelling investment opportunities. He referred to stablecoins as the "first killer app" of crypto, offering intuitive utility that resonates with a broad audience. The performance of these platforms is becoming a key focus for forward-looking investors. The ETHBTC pair, for example, showed a 0.57% gain, while altcoins like Avalanche (AVAX) saw the AVAXBTC pair surge an impressive 6.73% in 24 hours. Conversely, the SOLBTC pair saw a minor decline of 1.34%. O'Shea is confident that advisor hesitation will wane, stating that by the end of the year, many more will appreciate the developed nature of the ecosystem and the long-term benefits of a strategic allocation to this asset class, suggesting that the broader market may soon follow the lead of early adopters.