According to StockMKTNewz, Warner Bros. Discovery ($WBD) has rebranded its streaming service from Max back to HBO Max, a move aimed at leveraging the strong HBO brand equity to capture a broader subscriber base and boost engagement (source: StockMKTNewz Twitter, May 14, 2025). This rebranding may influence investor sentiment in entertainment stocks and could impact related crypto streaming projects, such as decentralized content platforms, by intensifying competition and raising standards for user retention and branding in the digital media sector.