According to Eric Balchunas, the marketing strategy behind Tang’s association with astronauts in the 1980s was a major success, driving widespread adoption among children despite the product being primarily sugar in liquid form (source: Eric Balchunas Twitter, May 10, 2025). This case study is relevant for crypto traders and investors, as similar branding tactics are now used by blockchain projects to build trust and attract retail investors. Recognizing the power of narrative-driven marketing can offer traders an edge in identifying early-stage cryptocurrencies with strong community growth potential.