According to Eric Balchunas, ETFs charging 0-10 basis points (Vanilla) hold 59% of assets under management but contribute only 16% to industry revenue, while ETFs charging over 51 basis points (Hot Sauce and Boomer Candy) represent 6% of AUM but generate 28% of revenue (source: Eric Balchunas, Twitter, May 16, 2025). This significant revenue concentration in higher-fee ETFs explains the surge in new product launches within these categories. For crypto traders, this trend highlights institutional appetite for niche, high-margin products, setting a precedent for similar developments in crypto ETFs and tokenized fund products as traditional finance seeks new revenue streams.