According to Binance (@binance), the exchange has launched a major promotion called the 'BinancePizza' truck event, incentivizing users to refer friends for a share of a $5 million Bitcoin giveaway. This referral campaign is designed to drive user engagement and accelerate new account registrations on Binance, potentially increasing trading volumes and liquidity for BTC and related trading pairs. Traders should monitor BTC price volatility and overall market sentiment, as such promotions have historically contributed to short-term price surges and increased social media buzz around Bitcoin (Source: Binance, May 23, 2025).

According to Richard Teng on Twitter, Binance is prioritizing community engagement and innovative distribution strategies, as demonstrated by the #BinancePizza campaign. Teng, CEO of Binance, emphasized his continued commitment to distribution after 30 years in financial services, now applying these principles to the cryptocurrency sector (source: @_RichardTeng, May 22, 2025). This community-driven initiative signals Binance's dedication to user growth and grassroots adoption, potentially boosting BNB trading volume and strengthening Binance’s ecosystem relevance in the crypto market.