Lionel Messi Signs $20m Deal with Crypto Fan Token Firm Socios

Argentinian football superstar Lionel Messi has signed a $20 million deal with crypto fan token firm Socios, according to Reuters.

Socios.com said Paris Saint-Germain (PSG) forward Messi will be involved in Socios' promotional and promotional activities in preparation for the World Cup in Qatar.

Speaking in the statement, Messi said:

"Fans deserve to be recognised for their support. They deserve opportunities to influence the teams they love. Socios.com exists to enhance the fan experience, to enable fans to 'be more'. I'm proud to join Socios.com's mission to create a more connected and rewarding future for fans around the world."

The cryptocurrency "$PSG Fan Tokens" was founded in January 2020 by an app for football (soccer) fans called Socios.com. The $PSG token is a fan token, tokenised asset representing proof of ownership or even membership. Users can acquire voting rights to influence the clubs they support by developing club-specific Fan tokens.

As reported by Blockchain.News on August 13, 2021, Lionel Messi accepted cryptocurrency PSG tokens as part of the payment after a new contract with the PSG.

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