Bitpay Announces the First Large Online International Furniture Brand to Go Live

Beliani, a European online home accessory and furniture seller, has secured a partnership with BitPay, a US-based bitcoin payment service provider, to allow buyers make purchases using cryptocurrencies, such as Bitcoin, Ripple, Ether, and Bitcoin Cash, as well as dollar-pegged stablecoins like USD Coin (USDC). According to the release shared with Blockchain.news, this approach will enable shoppers to save 2-3% on every crypto transaction made compared to other payment methods.

Crypto payment gaining traction

Through this strategic collaboration, buyers will have the opportunity to spend cryptocurrencies on over 100,000 high-quality and on-trend pieces presented by Beliani. This payment option is intended to entice crypto enthusiasts, as was witnessed a while back when over 100 car dealers started accepting crypto payments in the United Kingdom. 

Beliani has stamped its authority in the European market as it has at least 1 million customers spread across sixteen countries, such as France, Austra, Germany, Switzerland, Belgium, the UK, and Italy. 

Stephen Pair, Bitpay co-founder and CEO, noted, “It’s great to see Beliani accept crypto adding new furniture options to BitPay users who are looking to spend bitcoin and opening new market opportunities to Beliani.”

By welcoming crypto payments channeled via Bitpay, Beliani seeks to boost its international presence by eliminating risks like chargebacks associated with traditional credit cards. 

Decentralized ecosystem

According to Stephan Widmer, Beliani CEO, “In today’s economic climate it’s easy to see the value BitPay adds by opening up our products to new consumers, and by being an early adopter of a payment technology that’s on the verge of exploding into mainstream adoption.”

Bitpay will facilitate crypto payments by monitoring, confirming, and validating client transactions on a blockchain-based decentralized ecosystem.

Recently, Harvard Blockchain Lab praised Fight to Fame Model for its true realization of a decentralized network in the entertainment industry that has proven to be a hard nut to crack. 

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