According to BitMEX Research, the research arm of the cryptocurrency derivatives exchange, there is a strong call to revert the BitMEX logo, user interface (UI), and overall branding back to its 2017 iteration. This proposal suggests a return to the platform's classic design from the period of the major 2017 bull run. For traders, a significant UI overhaul could directly impact trading efficiency, workflow, and user sentiment. A move back to a familiar, albeit older, interface could appeal to veteran traders but may require an adjustment period for others, potentially influencing trading volumes on key products like its BTC perpetual swaps and sentiment around the exchange's native BMEX token.